Understanding the facts behind the data, finding the right words to describe reality, identifying the directions you don't need to go and finding the few you need to explore deeper.
This is strategy and it requires creativity at heart. This is why we all do strategy. Our planners just have the priviledge to do it exclusively. And that's why we're so successful and awarded globally in this field.
- Communication planning
- Content and social so called strategy (tactics)
- Research, insight & reporting full of takeouts
- Brand & Marketing education
Strategy without creativity is just useless tables. Like dry firewood without a spark.