For our client GymBeam, we produced a TV spot for multiple European countries. We were looking for a simple but highly memorable code for the feeling of losing energy – and the way of regaining it.
You know how they say that sometimes our legs go numb or our tongue goes down to our knees? And do you know what happens in such a moment? You either pass out, or you'll save the day with a good chunk of energy you carry with you when doing any sports activity.