People assume the actions of others in an attempt to reflect correct behavior for a given situation. This is social proof, and it is the main reason why influencer/creator marketing is so successful.
Adding an influencer content stream to your campaign or making it the center of your product or brand communication is a must. We have a broad experience with influencer communication in various markets and always look for a sweet spot where the creator does not just serve as a media or a talking head, but the brand or the product is shown seamlessly in a form that does not compromise the credibility of the creator.
- Content. Influencer & social strategy
- Content creation
- Influencer/creators engagement
- Social media management — any platform
- Research, Insight & reporting
#TikTokMadeMeBuyIt has over 5 billion views as of November 2022. If this does not convince you about the importance of influencer marketing, I doubt that anything else will.