Nowdays, Becherovka is exported into the whole world and we've had the honor of refreshing the brand identity in 2017, creating a new creative platform and strategic brand positioning for the whole global market.
The main story was that Ján Becher has mixed the legendary drink mixed with 20 different herbs in the perfect ratio, just as is each good company or a perfect evening spent with friends — it's all about the right mix.
Our campaigns created in the spirit of our new brand identity were Becher Atelier, Becher Market, Becher Beton Bar, and Becher Bistro.
