You may know our "traditional" 10-day agency project. It's an internship for five young people who get their own client, a mentor, and two weeks (10 workdays) to work on an assignment and make a real client pitch.
This year we tried it out in a new space – Metaverse. Firstly, it gave people even on the other side of the country a chance to participate. Secondly, it gave them a chance to try out a 'product' that didn't exist yet.
In Roblox, we built the whole building and surroundings of the New Istropolis by Immocap and had the 10-day agency participants come up with a campaign for that future building.
Let's take a look – literally, as even as we speak, the building is not standing yet.