Slovaks don’t smile enough. We had a hunch, but the latest World Happiness Report confirmed it - and showed things were only getting worse. So together with Fun Radio, the brand with fun in its name, we decided to check for ourselves. We kicked off a playful smile check to see how big the problem was, and then set out to fix it.
In the campaign We All Need More Fun, smiles were literally created by a Fun Radio hit in the online spot, while on the web and outdoor, our AI radio hosts commented on thousands of listeners and passersby 24/7 with witty banter. Real radio hosts kept the topic alive on air every day.
At the end of the campaign, we even teamed up with Curaprox to make sure that thanks to a Fun Radio–branded toothbrush edition, even people who were shy about their teeth could smile confidently.
