Spring season. Two markets. One goal: sell.    

01 · THE BRIEF

Spring kids' footwear collection. Slovakia and Czechia at once.

The goal of the campaign was to drive sales of the spring kids' footwear collection on the Slovak and Czech markets through Google Ads and Meta Ads.

Beyond sales, we also focused on:

·       introducing the new collection,

·       modernising the visual communication,

·       improving ad campaign performance.

02 · OUR SOLUTION

Fixed tracking, a full-funnel strategy and new creatives.

Before launch we fixed the tracking and set up reliable measurement so the campaigns could optimise on real data.

We then built a full-funnel strategy:

·       Google Ads captured active demand.

·       Meta Ads built awareness, interest and remarketing.

·       Email marketing activated existing customers.

The project also included new creatives — including reworking the mascot into a modern 3D form — and performance UGC videos from real parents.

03 · RESULTS

Average ROAS of roughly 840%.

During the spring season we managed to:

·       achieve an average ROAS of roughly 840%,

·       significantly increase e-shop traffic and order volume,

·       improve campaign efficiency on both markets,

·       create creatives that ranked among the best-performing formats of the whole campaign.

The best results came from combining Google Ads, Meta Ads and authentic UGC content.

The Google Ads account achieved nearly 2,000% ROAS in March on the Slovak market.

GA4 · SK market · comparison with the period before launch.

GA4 · CZ market · same period, equally significant growth.

04 · WHAT MADE IT WORK

A connected system, not isolated campaigns.

·       properly configured tracking,

·       a full-funnel strategy,

·       performance creatives,

·       authentic UGC content,

·       ongoing data-driven campaign optimisation.