We've celebrated Slovak O2's 7th birthday with a 7 day run, ran by the iconic brand glove puppet Edo. The interactive Flash Facebook post had the Edo controlled by users' comments under the post.
People were encouraged to cheer for Edo and one comment gave Edo energy for 1 more minute. Along with the encouraging words you could use special hashtags revealed in time that triggered special in-game Easter eggs. Together people have written over 27 000 comments.
The work has won Bronze award in Interactive & Online category on Zlatý Klinec 2014.