What is it like to be a star? For O2, every customer is a star and with O2 Extra Awards campaign we made everyone a celebrity.
Even when they just walk on a street. Our display window in Martin and citylights around Slovakia has turned the passers by into stars with our paparazzi.
The citylights supported the online part of the campaign, where people could turn themselves into stars via a microsite that let them have their own article written on one of the most popular Slovak tabloid Topky. An article they could share with friends on Facebook — which they sure did.
People have generated over 250 000 articles, meaning quarter a million of a spontaneous viral campaign PR that have brought over 300 000 people to o2.sk webpage. Medial output has been read by over 1 000 000 people in Slovakia with population of 5.5 million.
Gold awardin Interactive & Online category in Zlatý klinec 2013