In order to make the classic video ads more enjoyable we've turned them into an arcade game.
Instead of generic ads people could enjoy our adorable sea lion duo with an interactive game and win a new cellphone from O2. The game mechanics was to pause the video ad just in the right time, in order to see a secret code that can be used to win a new device.
46%ad watch-through rate (27% is the benchmark)
The game was used in the Instastories and later in Youtube pre-rolls.