In 2024, we worked on over 1,500 briefs, and that deserved a proper WRAP. Inspired by the viral formats of Spotify Wrapped, we created TRIAD Wrapped 2024: a vibrant, music-driven PF greeting for our 300 clients.
We took our entire client database and, just like scanning through top artists, highlighted every one of them in a colorful tribute. Then we zoomed in on individuals and added their personal traits - from art to jazz to 1920s vibes. Using AI, we transformed these characteristics into tailor-made songs, with dynamic sound waves and visual transitions worthy of a festival stage.
And it didn’t stop there. Each client received their unique TRIAD Wrapped track beautifully wrapped inside a hyper-personalized, scented panettone box. Plus, they could visit our website to create more tracks and share them forward.
In the end, the project generated 624 songs for 300 excited clients, along with tons of positive feedback - proving that when you mix data, creativity, and a touch of nostalgia, the result is worth celebrating.
And that’s a WRAP!
