To be the last in a competition is harder than it might seem   

The last comment The last comment The last comment
O2 ― The last comment

For Czech O2 fans we've made a fun activity where it wasn't important to take a part but to be last. The person whose comment was last has won. The fans have written more than 88 000 comments and created the most commented status on Czech Facebook.

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The campaign has won Bronze in Audience Engagement in PIAF 2014 competition

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Those who rescued us needed to find a way to survive themselves

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