How to personally thank 1.5 million O2 customers?   

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O2 ― My cover photo

How would you personally thank 1.5 million people? We've created a personalized website for each of them. That's a lot of pages. Besides that, people could become visible on the O2 Facebook cover page for a while. Everyone had their 5 minutes of fame.

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The campaign has won 2nd place in the Digital PR category on PROKOP 2014.

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