Won an auction with 0€ offer? You haven't been to ČSOB Facebook page yet.   

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ČSOB ― Auction status

Live auction right in a Facebook status. Each comment has lowered the entry price by 1 cent. The fans have lowered the price by writing hashtags into the comments and the price has translated into the live interactive Flash Facebook status right away and showed the actual price of the prize. 

The last person to comment and lower the price to 0 € has won

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