We call this this magical device "Excuse Generator 3000" and we've launched it as a Facebook app exactly 2 years before a volunteering event 72 hours without a compromise, aim of which is to mobilize young people to do something good for their environment instead of their regular job for a short while.
The input for the Excuse Generator are your regular daily job obligations which are then used to make an excuse. Since the generator creates them at random, the possibilities are in hundreds and almost every excuse is unique. If you like the excuse, you may save it into your Facebook album.
We knew that people are going to like the Excuse Generator, but even we were surprised at how many people have used the generator with a media budget of 0 cents.
89%of users were in the target group (13-24 years)
27000generated excuses during the active campaign phase
10000new facebook fans
400%growth in website visitors