Promotional campaign for a new Adidas women's collection that started off with a photo/video shooting with a Slovak dance group Ladylicious.
The promotion continued with campaign activation activities, such as #mygirls fit day with fitness/dance lessons with Ladylicious, Adidas fashion show and dance performance, or Facebook app competition inviting women to create their own promotional collage that shows off the new Adidas collection in order to win them.
