In TRIAD we are not divided into digital and non-digital people or into creative and non-creative ones. Creative professionals, accountants and social media specialists work on assignments together, side by side. From the very beginning, creative processes are shared by all employees, from copywriters to programmers.
We do things in a way that makes sense to us, makes us happy, pleases our clients, leads to the results speaking for themselves, and makes us feel good at work. Despite receiving a number of awards we are well aware that we're not advertising kings of the world, which is actually not our goal.
We're looking for innovative and effective solutions to marketing challenges and tasks. The outcome may include a big integrated campaign including TV spots, radio, outdoor, prints, PR, content marketing, digital, brand creation communication strategy adjustments, or small online campaign, social media communication, mobile app, etc. Sometimes, the right solution is not even the advertising one.
We are not working just for money, as you cannot buy excitement. We are not motivated only by creative awards, as advertising is not supposed to be solely nice and funny. And we don't do things that do not make sense, as such work is useless. Doing things not complying with our moral values would actually mean working just for money.